Kulbhushan Kalia, also famously known as ‘KK’, is the all-round business professional, Founder, CEO and the driving force behind Avejana.

Avejana connects brands, retailers and consumers in the ecommerce space that thrive on user generated content marketing and management, to attain exhilarating solutions such as: review generation, on-site, marketing, SEO, network, etc. They assist and empower the brands to control all the consumer dialogue that happens around their products.

KK began his career with Essar Steel Limited as a Deputy Manager (Economic and Strategic Analysis Unit), soon after completing his Masters of Business Administration (MBA) in Marketing from the KJ Somaiya Institute of Management Studies and Research (Mumbai) in 2005.

He has also worked with companies like Fidelity International as an Industry Specialist – Metals and Mining, and as Asst. Fund Manager (Equities) with Canara HSBC Life in his past.

A much sought after investment process consultant, KK also was the founder member and Asst. Fund Manager while at HSBC’s India Life Insurance JV, where he co-managed US$250 million. He invested actively in sectors such as FMCG, Consumer Durables, Fashion & Retail, Logistics, Metals & Mining, Cement and Power.

A visionary that he is – KK is on a mission is to enable companies to come up with better customer propositions, and also aims to transform himself into a Catalyst to the growth of businesses by helping them manage and understand consumer expectations better.